ABOUT ME
Alfonso Pineda Ulloa, known as Poncho Pineda, is a passionate and visionary film and television director. He holds an MFA from UCLA’s prestigious Producer’s Program in the School of Theater, Film, and Television and participated in the IFP Project Involve program under the mentorship of Rodrigo García. He focuses on storytelling excelling in directing actors and the precise use of the camera. Each project directed by Poncho showcases his ability to handle different styles and tones.
Poncho Pineda has helmed two upcoming television series: WOMAN IN BLUE (Las Azules), a psychological crime thriller for Apple TV+ starring Barbara Mori, Christian Tappan, Natalia Téllez, and Leonardo Sbaraglia, set to drop on July 31. Additionally, he directed ¡LUCHA! DESPIERTA TU NATURALEZA, a teen adventure musical set to debut on Disney+ in 2025. He is currently in post-production on his latest feature film, STILL WITH ME (Todavía Conmigo), an intimate road trip drama about grief. Moreover, he is about to lens his first short film, MON AMOUR, which will explore personal themes of self-love.
His debut feature, LOVE PAIN AND VICE VERSA (Amor Dolor y Viceversa), made waves in the narrative feature competition at the 2009 TRIBECA FILM FESTIVAL. His English-language action thriller THERE ARE NO SAINTS, penned by Paul Schrader and starring Jose María Yazpik, Ron Perlman, Paz Vega, Tim Roth, and Karla Souza, is available on VOD and AMC+. He also directed TALES OF MEXICO (La habitación), which racked up seven Ariel nominations.
In television, he directed WHO KILLED SARA? (¿Quién Mató a Sara?). The Netflix series became the platform's #1 show, binge-watched by fifty-four million subscribers. He's been nominated for the International Emmy three times. His HBO series SR. AVILA snagged the International Emmy in 2017. That same year, his award-winning series HASTA QUE TE CONOCÍ, about the iconic Mexican singer Juan Gabriel, was also in the running for an International Emmy. Additionally, he directed THE INMATE (EL Recluso), produced by Telemundo for Netflix, which got an International Emmy nod in 2019.
His most recent comedy releases include series for ViX: A GOOD DIVORCE (Un Buen Divorcio) and UNDERCOVER TEACHER (Profe Infiltrado), as well as the film IT'S FOR THEIR OWN GOOD (Es Por Su Bien), starring Kate del Castillo, Consuelo Duval, and Monica Huarte. This film has become the most-watched in ViX's history in the United States and Mexico, underscoring his ability to deeply connect with audiences.
His work in comedy also includes the films DOS MÁS DOS for Disney+ and VALENTINO, PUEDES SER TU PROPIO HÉROE O VILLANO for Amazon Prime, as well as the comedy series MI LISTA DE EXES for ViX and CLARAMENTE for Claro.
Contact
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